A podcast about the Creator Economy.
Most teams obsess over perfecting every video before posting. Kent Heckel took the opposite approach with the San Antonio Spurs. It worked. The Framework: Output First, Quality Second When Kent joined the Spurs during the offseason, they sat at 27th out of the 30 teams on TikTok, and 12th on
Most creators guess. MrBeast's team didn't. Here's the system one of their researchers used to turn YouTube's trending page into a pattern-finding machine, and how you can use a lighter version of it. The Weekly Outlier Audit Max Haller spent his days
Your best ideas are getting killed by how you present them. The fix takes five minutes and one sheet of paper. The T-Sheet Format Emile Rappaport, Senior Creative Director for Zach King, revealed the pitch format their team uses for every single video—borrowed directly from Pixar. It's
AJ Vitiello has been Drew Binsky's Production Manager for five years, helping produce content across 197 countries. Their secret? They don't film videos—they film pre-validated ideas. Here's the method. The Title-First Method Most travel creators film first, then figure out what the video
Most educational creators have valuable insights. Very few make their credibility visible in the first 10 seconds, and that's why their videos get skipped. The Credibility-First Framework Jimmy Johnson, YouTube strategist for Malcolm Gladwell, Dan Pink, and Scott Galloway, uses a simple test before greenlighting any video concept:
Angus Parker has been Ali Abdaal's General Manager for years. He was in the room when Part-Time YouTuber Academy went from a throwaway tweet to $80,000 in the first hour. Here's the launch philosophy that made it happen. The Two-Week Launch Method Most creator products
When Harper Makowsky joined MKBHD, her job was calendar management. Within months, she became the most informed person in the studio. The Central Node Method Most people avoid operational tasks because they seem "assistant-y." Harper did the opposite. She leaned into the one task that touched everything: managing
Preston White has been Ryan Trahan's creative director for four years. Together they've produced the Penny Series (which became a cultural moment) and 50 States in 50 Days (which raised $12M+ for St. Jude). Here's the storytelling structure that makes their daily content binge-worthy.
Growing your team means putting new people on camera. But audiences are loyal to faces they know. So how do you introduce someone new without tanking retention? The Framework: "Trust Handoff" Eric Villa, Head of Content Strategy at The Studio (MKBHD's behind-the-scenes channel), shared how the
Most creators tease their best insights to keep people watching. Rich Cardona, producer for Chris Do, says that's exactly backwards—and he has the data to prove it. The Framework: "Make #1 the Banger" Time to Value is a common metric in the creator economy—the